Your IP Deserves to Be
Played, Not Just Watched
Roblox campaigns for entertainment brands, sports leagues, and major franchises. We handle everything from the first strategy call to launch day, LiveOps, and performance reporting your CMO can use.
144M+
Daily active users on Roblox
32.6B
Minutes spent in branded Roblox experiences in 2025
600+
Brand activations ran on Roblox in 2025
Brands That Keep Showing Up
Films, franchises, artists and studios bring everything from box office hits to beloved characters to Roblox. Over 600 brand activations ran in 2025, more than half driven by entertainment and media brands who saw the audience and moved on it.
Lives Inside IP
Films, franchises, artists and studios bring everything from box office hits to beloved characters to Roblox — the platform where Gen Z and Gen Alpha want to live inside the worlds they love. They do not just want to watch them. And that shift is already happening at scale: over 600 brand activations ran in 2025, more than half driven by entertainment and media brands who saw the audience and moved on it.
Roblox is not speculative. It is the most active platform for branded entertainment experiences on earth.
Get Your Roblox PlanIP Worlds on Roblox
Five formats. One team. From concept to launch to the community that grows around it — we handle everything so your IP lands on Roblox the right way.
Brand Integration
Your IP assets — characters, vehicles, environments — placed inside popular Roblox games that already have millions of daily players. Fast to market, immediate reach.
Brand Activation
A campaign-specific Roblox experience built around one release or marketing objective. Films, album drops, season launches.
Custom IP World
A permanent branded environment on Roblox where your fans can live inside your franchise year-round. The deepest fan engagement available.
UGC Digital Merch
Limited-edition avatar items, virtual collectibles, and creator-led merchandise drops that fans wear and trade inside Roblox.
LiveOps Management
Ongoing content drops, seasonal events, and updates that keep your Roblox world active and your community returning long after launch.
IP Owners Have Already Built
These successful cases from entertainment brands show what a growing Roblox ecosystem looks like for real brands — and what the numbers and the strategy look like.
Sonic the Hedgehog, Sonic Speed Simulator
Sonic Speed Simulator on Roblox became one of the most successful franchise extensions in the platform's history. SEGA partnered with a Roblox development studio to build a persistent, fully branded Sonic world that accumulated more than 1 billion visits. The experience ran continuous content drops, seasonal events, and limited-edition UGC collectibles tied directly to the Sonic franchise. This is the playbook for turning passive viewers into active participants inside your IP.
See What This Could Look Like for Your IP
Moana 2, Barbie, Garfield
Disney's Moana 2 launched an immersive Roblox experience that let fans sail the seas before the film arrived in cinemas. Mattel's Barbie activation gave players a persistent fashion-forward world that ran across multiple content seasons. Garfield — the film release — brought the beloved character to Roblox with limited-edition items and story-driven environments that drove sustained platform engagement. These IPs show what is possible when entertainment brands treat Roblox as a creative canvas, not just an ad channel.
Request a Roblox ReportEvery Result Is Reported.
We track campaign success across four dimensions — not just raw visit count. Roblox constituted 65% of all virtual world brand activations in 2025. Both the audience and the measurement infrastructure are already there.
Measurement stack:
Always-on Roblox native analytics for session depth, retention, and in-world event performance.
Kantar brand lift studies for awareness, franchise affinity, and purchase intent shifts.
Google Ad Manager integration for media operations and brand safety workflows.
Monthly ROI dashboards built for entertainment marketing leadership reporting.
From Brief to Launch
We operate as a full-service Roblox partner. You bring the IP and the brief. We handle everything from concept through to live world management.
Strategy and Scoping
We align the experience to your IP, release timeline, campaign KPIs, and target audience on Roblox.
Creative and Development
We build the world — environments, characters, gameplay loops, branded items, and the analytics layer.
Launch and Amplification
We handle publishing, campaign rollout, creator activation, and full performance setup from day one.
LiveOps and Reporting
We keep the world active — updates, events, content drops, and recurring ROI reports tied to your business outcomes.
This Studio
Antier Studio is a Roblox-specialist development studio with a track record in entertainment brand activations. We do not generalise across platforms. Every resource, every workflow, and every capability we have is built for Roblox — which means your IP launches faster, performs better, and keeps working long after the initial campaign window closes.
Full-service Roblox development — world-building, gameplay, IP asset integration
Entertainment brand specialisation — film, TV, music, franchise extensions
LiveOps and community management built for long-term retention
Measurement infrastructure — Kantar, Google Ad Manager, Roblox native analytics
Creator and talent network for amplification at launch
Questions
For a premiere that is two months away, a brand integration can go live in 4 to 8 weeks. A permanent franchise hub takes 4 to 6 months. We scope to your actual launch window.
Is Already Playing. Your IP Should Be There.
We map the right Roblox format for your IP and your budget, get your platform calendar questions answered, and give you a clear picture of what's possible for your brand inside Roblox.
